Insider information to get you going and keep you ahead!

The definitive source for a host of topics relating to government marketing expertise and marketplace strategy, Debi Einmo regularly dispenses her latest findings and strategies in both concise and forthright language. Recognized as a goldmine of market intelligence, Einmo--through a proprietary intelligence-gathering process -- unleashes information you must know… all geared toward disclosing the most recent changes in the marketplace, and helping you leverage your company’s strengths to its greatest potential.

Special Reports - Available free on this website, these informational reports survey a constant procession of Einmo’s plentiful wisdom in such areas as examining and analyzing marketing trends, debunking myths, or giving you the three (3) steps needed to land a subcontract so you can enter the government contracting arena. Click here for current listing.

Two Newsletters

Issued quarterly, Don’t Bid! delves into topics that are currently on top-of-the-experts’-minds in the marketplace. With Einmo’s Insider Perspective, Hottest New Topics, and Latest Strategy sections, the newsletter covers what’s new, what’s coming, what’s hot and how to implement these new ideas in your company or in your marketing strategy to your greatest advantage and providing bottom-line results. Click here to register.

Issued monthly, Marketing Etiquette provides Tips & Tricks on how to make your marketing efforts more effective both inside and outside the government arena. Why? Because no matter to whom you are selling your goods or services…..marketing etiquette rules still apply. Einmo presents the hottest topics, the Do’s and Don’ts of email campaigns, website positioning & how to boost your ranking, easy follow-up techniques, how to pitch without pitching and other eye-opening topics. Click here to register.

Book

Don't Bid!: Insider secrets to government contracting. In this revolutionary book, Einmo explains that it’s better to let the larger companies, those with ‘deep pockets and nerves of steel” bid on government contracts. Instead she demonstrates to small businesses the option of subcontracting to these industry giants, a process known in the industry as “Sub to the Prime”. As Einmo says “Every contractor over $500,000 ($1 million for construction) requires a Subcontracting Plan submission to the SBA. With government contracts to big business topping the $700 Billion mark this year alone, this is a huge pie just waiting for small businesses to take a bite out of it”.